Marbles: The Brain Store

World Trade Center, New York City, New York

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Marbles: The Brain Store is a one-of-a-kind, award winning specialty store with a smart collection of handpicked, expert-tested, certifiably fun ways to build better brains. Their concept is pretty simple: find the best brain games available and put them all in one place. Wanting to re-brand themselves in a spectacular fashion, Marbles chose to launch their inventive flagship store in the iconic Santiago Calatrava “Oculus” structure, the World Trade Center mall.

The challenge was to complete this new high profile store on a very aggressive schedule within a very austere budget. Additional challenges included compliance with strict site security requirements and the uncommon build out in a major transportation hub, plus each fixture and décor element had to be engineered to fit seamlessly into a small elevator space with final assembly done on site. Strong collaboration with the designer during concept development resulted in creation of the best fixture design solutions, with the best materials and at the right price point.

m Coy Group was brought in at the project’s inception to commit to the incredibly fast paced project. The timeline to opening consisted of only 96 days that included completing the design concept creation, full construction drawings, obtaining approvals for all submittals, fabrication and installation. We were chosen because of our formidable experience in specialty retail fixtures and design thinking approach. The 1120 square foot flagship store opened on schedule in September 2016.

The project services m Coy Group provided for the Marbles: The Brain Store are:
• Concept and fixture development
• Material sampling and specification
• Budgeting and Integrity Based Value Engineering®
• Mockups, prototyping, sourcing and documentation
• Technology Integration
• Fixture fabrication and logistics

The Marbles store was featured in the October 2016 issue of Visual Merchandising & Retail Design.

m Coy Group was selected for this high profile assignment because of our reputation for attention to detail, our commitment to quality, our commitment to get the job done on time as designed and our capability to work with a variety of materials and technologies.

Contact m Coy Group to learn more about how we can help your business.

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