HERSHEY’S CHOCOLATE WORLD
Las Vegas, Nevada
I Love Sugar – Myrtle Beach
Myrtle Beach, South CarolinaDownload PDF
Fixture & Graphics Package
A Candy Fantasy Experience like no other! The I Love Sugar flagship, located in the heart of Myrtle Beach’s main tourist drag on Ocean Boulevard, is nestled next to Ripley’s Believe It or Not and across from the SkyWheel. The store transforms candy into a shopping experience with over 6,000 square feet of every type of candy imaginable.
The challenge I Love Sugar presented was to deliver the ultimate candy adventure through a refreshing, breathtaking, discovery-filled shopping experience.
I Love Sugar sought out m Coy Group during the development stage because of m Coy Group’s extensive experience in retail candy fixtures. m Coy Group worked closely with the owner in helping establish the project schedule, developing the project budget and assisting in the process of seeking a qualified design firm. Working collaboratively with I Love Sugar and the design team, m Coy Group took the vision and made the customer’s engaging, entertaining journey through the store real.
With our design thinking approach and ability to work closely with retailers and designers, m Coy Group brought our knowledge and experience in the retail candy industry along with our unique problem solving abilities to the team to meet the concept objectives, budget requirements and tight schedule. The results include a 65-foot mural of mermaids made out of candy swimming with gummy sharks, the largest candy wall in America, a Gelato station and state of the art design.
The services m Coy Group provided for the project included:
- Project development;
- Fixture Development;
- Material sampling, prototyping, testing and fixture mock-ups;
- Integrity Based Value Engineering™; and
- Fixture & graphic package fabrication, logistics and installation.
m Coy Group was selected for this high profile assignment because of our reputation for attention to detail, our commitment to quality, our commitment to get the job done on time as designed and our capability to work with a variety of materials and technologies.