I Love Sugar – Myrtle Beach
Myrtle Beach, South Carolina
HERSHEY’S CHOCOLATE WORLD
Las Vegas, NevadaDownload PDF
Specialty Fixture Package
Boasting an eye-catching six story tall HERSHEY’S Milk Chocolate Bar, guests of the flagship HERSHEY’S CHOCOLATE WORLD attraction are immersed in a retail experience with more than 800 candy and chocolate offerings including the brands they love! Located at the New York-New York Hotel & Casino on Las Vegas Boulevard, the store provides an amazing HERSHEY’S candy shopping experience with over 13,000 square feet on two levels.
The challenge was to establish an energetic and bold store that brings Hershey’s iconic brands to life, plays particularly well with the Las Vegas adult guest market’s demographic mix and complements the luxury and sophistication that is a significant part of the Vegas hotel, restaurant and club context.
m Coy Group was sought out by Hershey’s design firm during the development stage because of m Coy Group’s solid experience in retail candy fixtures and their design thinking approach; as well as a proven ability to collaborate with retailers and designers to make the vision real. Working with Hershey’s design team, mCoy Group helped create an engaging fun space with functional, cost effective fixtures and imaginative graphics that are integral to the customer’s entertaining journey through the store – on time and on budget. Among the fixtures completed were: over sized HERSHEY’S KISSES chocolates, the HERSHEY’S KISSES Flavor Wall, the JOLLY RANCHERS Candy Flavor Wall, REESE’S Peanut Butter Cups Plays the Perfect Part Interactive Portico, the HERSHEY’S Chocolate Photo Bar Wrapper (Wrap Happiness) and a number of custom specialty fixtures unique to the HERSHEY’S Brand.
The HERSHEY’S CHOCOLATE WORLD flagship store successfully met the concept objectives while achieving the operational needs, budget and schedule of the project. The services m Coy Group provided for the project included:
- Fixture development;
- Development and Production of Graphics
- Material sampling, prototyping, testing and fixture mock-ups;
- Integrity Based Value Engineering™; and
- Fixture fabrication, logistics and installation support.
Retail Design by JGA.
m Coy Group was selected for this high profile assignment because of our reputation for attention to detail, our commitment to quality, our commitment to get the job done on time as designed and our capability to work with a variety of materials and technologies.
Laszlo Regos Photography