Design:Retail, Hershey’s and m Coy Group
Hershey’s Chocolate World, Las Vegas
Parma, Ohio – m Coy Group llc, a retail fixture and visual merchandising resource company, announced the HERSHEY’S CHOCOLATE WORLD flagship store has been featured in October 2014 issue of Design:Retail magazine. The store, designed by JGA of Southfield, Michigan, provides an amazing HERSHEY’S candy shopping experience with over 13,000 square feet on two levels. m Coy completed key components of the fixture package and our work on the project included: fixture development; graphic development and production; material sampling, prototyping, testing and fixture mock-ups; budgeting; Integrity Based Value Engineering™; fabrication; logistics and installation support.
“We are proud of the contribution and effort m Coy Group provided for this highly acclaimed store which we believe expanded our experience in serving the design and retail community,” said Michael Coy, principal of m Coy Group. “The HERSHEY’S CHOCOLATE WORLD challenged m Coy Group’s solid experience in retail candy fixtures and its design thinking approach. We are proud of the result and that it serves our clients’ needs at the highest level.”
The two-story monument to HERSHEY’S opened in late May and held its Grand Opening June 4th with the entire m Coy Group team contributing to another outstanding project. The article that appeared in Design:Retail follows and you can also find the online article at:
About m Coy Group llc
m Coy Group works with retailers and retail designers to engineer and implement store fixture packages, visual merchandising displays and décor packages - worldwide. m Coy Group serves client needs from prototyping to rollouts.